The Ritual

Care for your crown.

A well-loved wig lasts years. Here's exactly how we keep ours flawless.

THE RITUAL

Wash day, the right way

Every 7–10 wears. Thirty unhurried minutes. Worth it.

STEP 1

Detangle gently

Start from the tips with a wide-tooth comb. Never rip — patience is a crown's best friend.

STEP 2

Wash downward

Lukewarm water, sulphate-free shampoo, stroking in one direction. No scrubbing, no twisting.

STEP 3

Condition generously

Mid-lengths to ends, five full minutes. Rinse cool to seal the cuticle.

STEP 4

Air dry on a stand

Dab — don't rub — with a towel and let it air dry. Heat is a treat, not a routine.

NIGHTLY

Satin only

A satin bonnet or scarf every night. Cotton pillowcases are quietly stealing your shine.

BETWEEN WEARS

Store like couture

On a mannequin or laid flat in its satin bag — never crumpled in a drawer.

GOLDEN RULES

Do this. Never that.

✓ Always

  • Use sulphate-free, silicone-light products
  • Deep condition after every third wash
  • Reduce heat — embrace the air dry
  • Seal wefts and ends with light oil
  • Bring it to us for a professional once-a-year revamp

✕ Never

  • Sleep in it without a satin bonnet
  • Soak the lace or scrub the knots
  • Use heavy butters that suffocate the strands
  • Blow-dry soaking-wet hair on high heat
  • Leave chlorine or salt water unwashed
The Atelier

Let us handle it — revive & refresh

Our stylists treat crowns — including ones you bought elsewhere.

Wig Revamp

Deep cleanse, re-pluck, re-bleach knots, steam treatment and restyle. Your crown comes back looking brand new.

Maintenance Plan

Bi-monthly wash, condition, knot touch-up and lace refresh — so your crown never has a bad day.

 

Custom Styling

Cuts, layers, curls, colour — bring a reference and our stylists will shape your crown to your face.

Mark Jance

CEO / FOUNDER

Aviana Plummer

CEO / FOUNDER

Braydon Wilkerson

CEO / FOUNDER

Kristin Watson

CEO / FOUNDER
DEVELOPED BY XTEMOS STUDIO @ 2021.

We work through every aspect at the planning

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Our company history and facts

I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

Design & development process demonstration

A wonderful serenity has taken possession of my entire soul,like these sweet mornings of spring which I enjoy with my whole heart.